Winterland Music Festival

Winterland Music Festival is a non-profit independent music festival held in Jacksonville, Florida.

Lawrence sat on a board of directors for the event. He was the assistant production manager and social media consultant. He oversaw design, layout, and production before, during, and after the festival. During the event, he lead a team of production volunteers for both front and back of house, ensuring festival directors expectations were met.

He was the assistant artist liaison, overseeing artist accommodations and being their point of contact for all things related to the festival. He was the personal assistant to The Dandy Warhols, the headliner for the festival.